Bronco Sport

About this Project

Bronco Sport CX430

Ford Tasked "Icon / InCar" with building a new UI for the cluster screen and the center stack displays in the upcoming Bronco Sport. As part of that effort, we built numerous style frames and revisions for the overall UX. Displayed on this page is the end result of that effort. The Cluster gauges were made to be bold yet refined with hints of color depending on one of three modes.

The startup animation had to feel smooth and with intent. The SDM animation was something I spent the absolute most amount of time on. we went through loads of revisions until we arrived at what you see. each section has a continues camera in post where the SDM can smoothly go from one env to another. Then in post the animation was broken down into Puzzle Mat stacks that could be isolated to allow for complete control.

Project Credits:

Creative Director: Michael Dryden

Associate Director: Anne Haara

Managing Director: Scott Oliverio

Project Manager: Paige Trestler

Account Director: Narayani (Nina) Mital

Senior Realtime Motion Graphics Designer: Garrett Appleton

Senior UX Designer: Arthur Murcia

Junior UX Designer: Jiayi (Charles) Chen

Junior Motion Designer: Bakang Molefi