P758

About this Project

P758

Ford Tasked "Icon / InCar" with building a new animation for Adrenalin "Lobo mode"

My personal task was to completely redo the SDM mode so it was photo real. I hand built every texture, meticulously placed every cone, the fences the bollards. The road being the hero element, the stripes were painted by hand on top of the actual road to make sure it felt real.

Project Credits:

Creative Director: Michael Dryden

Associate Director: Anne Haara

Managing Director: Scott Oliverio

Project Manager: Paige Trestler

Account Director: Narayani (Nina) Mital

Senior Realtime Motion Graphics Designer: Garrett Appleton

Senior UX Designer: Arthur Murcia

Junior UX Designer: Jiayi (Charles) Chen

Junior Motion Designer: Bakang Molefi